“… I don’t understand why mum makes this hair-do…..It sure makes her look…weird” That was the thought on our minds 20-30 years ago when the straw curls (Jheri curls) was in vogue.
The Jheri curl was invented in the 70’s by Jheri Redding, an American hairdresser, Chemist and hair care product Entrepreneur.
This trend was worn by celebrities- The Jacksons, Lionel Richie amongst others. This trend was satirized in the movie “Coming to America” as it featured individuals with, dripping wet hair.
Gone are those days when one has to worry about pillows been saturated with the “juice”- The curls look different now; they are drier, last for days and just look better as the week progresses.
Watch out!!! This trend is back and hey!!! It isn’t going anywhere anytime soon or ever!